What To Do if Your Business is Invisible (on Social Medias)

How do you handle social medias? Do you feel like you HAVE to be there, even though you aren’t 100% sure about the reason?
If you are still wondering how social medias have something to do with business, this article is definitely for you.

Many small business owners completely overlook the potential of social media in relation to growth, audience building and even customer service!
When you approach social medias from a business-related point of view, you may feel confused, or that you don’t know what to do.
Or you know what to do on social medias, but you simply don’t have the time to prepare and schedule the content! Because let’s admit it, it’s a lot of work!
Today, a huge part of society has a presence on Facebook and /or Twitter and many of the myriad others, like Instagram or Pinterest.
Due to the amount of time that people spend engaging with social media, you, as a business owner, can’t overlook the opportunity to “see and be seen.
This is where a virtual assistant can truly shine (hint, you have one right here!).
When you work with a VA who is knowledgeable about social medias and its impact on business and sales, you can trust your content is going to be used wisely and your message integrated into the social conversation.
This must be done in a specific way in order not to alienate people, but when done carefully and according to a specific plan, it can create considerable potential benefits for your business!
For example, many forward thinking businesses use Twitter for customer service reasons: this platform is always active, and customers can quickly spread the word about their experience and relationship with their business.
Here just a few examples of how a VA can help you with your social medias:
Schedule your content, so you are active, visible and your content provides value for your audience. If I want to make business with someone, I go and check their social profiles: if they have been inactive for a long time, I think they aren’t in business anymore. And you don’t want to miss chances of sales here!
Engage with your audience: not only you need to be visible, but by engaging with your audience, you create a relationship with them, (people do business with people!) therefore the trust in your brand skyrockets!
Create recurrent post to drive traffic to your website, opt-in or previous articles, because you don’t want your amazing content to get old and invisible!
Repurpose your content: you spent valuable time writing an article and then what? You can’t leave it on your website! A VA can help you “recycling” your article and turn it into a video, status updates, memes, tweets, a presentation and much more! (see here for a juicy article about repurposing).
There’s a lot to be said, after all, for the phrase “out of sight and out of mind.”
As people spend so much of their time in social medias, if your brand is in front of your audience in a relevant and contributory way (meaning add value!), this can help with ongoing and future marketing.
The key here is consistency, however. Social media campaigns must be ongoing and planned from a strategic point of view.
This is a perfect job to outsource rather than try to handle in-house!
So, have I given you food for thoughts?
If you are worried about your social medias, don’t freak out!